Measured SEO result · Client D · identity withheld
39.8% more clicks within three weeks.
Weekly search clicks rose from 684 to 956 (+39.8%) between 2–8 September and 20–26 September 2026. Impressions grew 22.2%, click-through rate rose 1.1 percentage points and average position moved up 6.8 places across the same two weeks. Below are the settled Search Console figures for both weeks, the daily trend and the date the SEO work began.
+39.8% weekly clicks · 684 in 2–8 Sep → 956 in 20–26 Sep.
The comparison
Two complete search windows.
These are Client D's property-level Google Search Console totals for two complete seven-day windows: 2–8 September 2026 and 20–26 September 2026.
Google organic search · settled totals
| Metric | 2–8 September 2026 | 20–26 September 2026 | Change |
|---|---|---|---|
| Clicks | 684 | 956 | +39.8% |
| Impressions | 8,465 | 10,341 | +22.2% |
| Click-through rate | 8.1% | 9.2% | +1.1 percentage points |
| Average position | 20.5 | 13.7 | 6.8 positions better |
Inspect the daily search figures25 settled days · 2026-09-02 to 2026-09-26
Settled Search Console totals · Client D
| Date | Clicks | Impressions |
|---|---|---|
| 2026-09-02 | 62 | 1,028 |
| 2026-09-03 | 60 | 1,081 |
| 2026-09-04 | 99 | 1,256 |
| 2026-09-05 | 132 | 1,501 |
| 2026-09-06 | 130 | 1,264 |
| 2026-09-07 | 79 | 1,204 |
| 2026-09-08 | 122 | 1,131 |
| 2026-09-09 | 97 | 996 |
| 2026-09-10 | 103 | 1,220 |
| 2026-09-11 | 122 | 1,275 |
| 2026-09-12 | 125 | 1,369 |
| 2026-09-13 | 153 | 1,297 |
| 2026-09-14 | 103 | 1,135 |
| 2026-09-15 | 103 | 1,110 |
| 2026-09-16 | 102 | 1,273 |
| 2026-09-17 | 85 | 1,105 |
| 2026-09-18 | 100 | 1,137 |
| 2026-09-19 | 134 | 1,261 |
| 2026-09-20 | 158 | 1,492 |
| 2026-09-21 | 145 | 1,206 |
| 2026-09-22 | 113 | 1,200 |
| 2026-09-23 | 145 | 1,256 |
| 2026-09-24 | 128 | 1,115 |
| 2026-09-25 | 122 | 2,047 |
| 2026-09-26 | 145 | 2,025 |
Highlighted rows fall inside the two compared weeks.
Clicks and impressions are exact settled property totals for each seven-day window. CTR and average position are rounded to one decimal place, and a lower position number means the site appeared higher in results. Daily figures are available above; page addresses and the property identity are not published.
When the SEO work began
SEO work for Client D began on 9 September 2026. The first window, 2–8 September 2026, is the seven days before work started, so it records the starting point. The latest window, 20–26 September 2026, ends 17 days after work began.
- 2–8 September 2026Starting point · the seven days before work started
- 9 September 2026SEO work began
- 20–26 September 2026Latest compared week · ends 17 days after work began
- 2 October 2026Evidence captured
Connecting implementation dates with a stable baseline is what makes a search result worth reading. Each window here is a complete week of settled figures, so the comparison never rests on a single strong day.
How to read the result
Clicks count visits from Google search results. Impressions count how often the site appeared in them. Click-through rate is clicks divided by impressions, and average position is weighted by impressions, so a lower number means the site appeared higher.
The strongest settled click day in this period was 20 September 2026, with 158 clicks. The headline still uses two complete weeks rather than one strong day.
Source and limits
These figures are Client D's own Google Search Console property totals, captured on 2 October 2026. Days after 26 September 2026 are excluded while the data settles. They record what changed after the work began: an association, not a guarantee of future rankings or traffic. The tables list the measures that improved between the compared windows.
Names, domains, page addresses, customer records and the commercial niche are withheld.
Plan SEO around your own baseline
Our SEO services start with the commercial goal and the site's current position. Compare this result with the organic search growth case study, and if implementation also needs a rebuild, review website development and website and SEO pricing.
Reading the evidence
Questions about the result.
What improved for Client D?
Weekly search clicks rose from 684 to 956 (+39.8%) between 2–8 September and 20–26 September 2026. Impressions grew 22.2%, click-through rate rose 1.1 percentage points and average position moved up 6.8 places across the same two weeks.
When did the SEO work start?
SEO work for Client D began on 9 September 2026. The first window, 2–8 September 2026, is the seven days before work started, so it records the starting point. The latest window, 20–26 September 2026, ends 17 days after work began.
Why compare complete weeks?
Single days move around. Two complete seven-day windows give a steadier comparison, and every day in both windows is a settled Search Console record captured on 2 October 2026.
Can another business expect the same SEO results?
Every site starts from its own baseline. Competition, search demand and implementation all shape the result, so a useful SEO plan starts with your own figures and an agreed scope.
Work you can inspect
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