Weekly search impressions up 168.7%.

When the SEO work began

SEO work for Client A began on 2 August 2026. The first window, 27 July–2 August 2026, is the week up to and including the first day of work. The latest window, 20–26 September 2026, ends 55 days after work began.

Connecting implementation dates with a stable baseline is what makes a search result worth reading. Each window here is a complete week of settled figures, so the comparison never rests on a single strong day.

Four weeks against four weeks

Across four-week windows, impressions grew 62.2%, clicks grew 27.0% and average position moved up 3.5 places, comparing 27 July–23 August and 30 August–26 September 2026.

The longer windows smooth out day-to-day movement and show the growth held across a full month of work.

How to read the result

Clicks count visits from Google search results. Impressions count how often the site appeared in them. Click-through rate is clicks divided by impressions, and average position is weighted by impressions, so a lower number means the site appeared higher.

The strongest settled click day in this period was 26 September 2026, with 100 clicks. The headline still uses two complete weeks rather than one strong day.

Source and limits

These figures are Client A's own Google Search Console property totals, captured on 2 October 2026. Days after 26 September 2026 are excluded while the data settles. They record what changed after the work began: an association, not a guarantee of future rankings or traffic. The tables list the measures that improved between the compared windows.

Names, domains, page addresses, customer records and the commercial niche are withheld.

Plan SEO around your own baseline

Our SEO services start with the commercial goal and the site's current position. Compare this result with the organic search growth case study, and if implementation also needs a rebuild, review website development and website and SEO pricing.